Hoffman won his first PGA Tour title at this event back in 2007, holding held off John Rollins in a playoff on a windy weekend with sub-freezing temperatures. It was a celebrity pro-am known as the Bob Hope Chrysler Classic back then, a West Coast landmark frequently played by Hollywood stars and U.S. presidents.

The current state and stature of the Farmers Insurance Open at Torrey Pines, and whether its appeal to players and fans has taken a hit in the post-Tiger Woods era that has seen significant changes in the pro golf landscape.

Charley Hoffman has a remedy for the decline of some Tour events including this week's Farmers Insurance Open, where Tiger Woods dominated for years.

Charley Hoffman won The American Express golf tournament, then the Bob Hope Classic, in January of 2007. That was four months before Blades Brown was born. On Friday, with the 17-year-old Brown playing his second round as a pro, Hoffman found himself outplaying the youngster, though just barely, to take the lead in the desert’s PGA Tour event.

Sepp Straka's game has been almost as clean as his head through three rounds at The American Express. Straka shot an 8-under 64 on Saturday in his third straight bogey-free round, staking the newly bald Austrian to a four-shot lead over Charley Hoffman,

Charley Hoffman’s first ball ... ball from where he’d already rinsed two. Hoffman talked with his caddie. Andy Barnes. He talked with Day and Straka, his playing partners.

Straka holds a four-stroke on the field, but it's tight behind him

Sepp Straka won The American Express by two shots over Justin Thomas on Sunday, finishing his third career PGA Tour victory at 25-under 263 with a final-round 70.

(AP) — Charley Hoffman knows his time on the PGA Tour ... They were a shot ahead of Justin Lower, Mark Hubbard and Sepp Straka. Jason Day and J.J. Spaun were 14 under. Hoffman is seeking his ...

Charley Hoffman knows his time on the PGA Tour is ... They were a shot ahead of Justin Lower, Mark Hubbard and Sepp Straka. Jason Day and J.J. Spaun were 14 under. Hoffman is seeking his fifth ...

(AP) — Sepp Straka shot an 8-under 64 on Saturday while his top competitors failed to match his sizzling pace, staking the Austrian to a four-shot lead over Charley Hoffman, Jason Day and Justin ...

With 10 birdies and one bogey on the Nicklaus Tournament Course at PGA West, Hoffman fired a 9-under 63 to reach 16-under 128 for two rounds. That’s tied for the lead with Rico Hoey, who shot his own 63 on the Nicklaus Course.