The campaign, "Learn Korean or Else," includes a new voice-activated TikTok filter, inspired by the Red Light, Green Light game in "Squid Game."

Duo, the green owl mascot, will be everywhere in the run-up to Squid Game season 2's debut, being his usual menacing self to encourage people to take Korean lessons. As well as wearing the Pink Guard uniform in the app, fans will also start to see Duolingo ads on Netflix's ad-supported tier, so if you thought you could escape him, you're wrong!

Duolingo has partnered with Netflix for a major cross-promotional campaign for the second season of the latter’s hit Korean dystopia drama Squid Game. The “Learn Korean or Else” promotion blends both the real and virtual world.

Attention, players. You are about to compete in a new challenge—but first, do you know how to speak Korean? In preparation for Season Two of “Squid Game,”

Duolingo joined Netflix for a new campaign to help fans learn Korean ahead of the new season of “Squid Game."

Duolingo has partnered with Netflix for a major cross promotional campaign for the second season of the latter's hit Korean dystopia drama Squid Game.

Duolingo partners with Netflix's Squid Game for a fun "Learn Korean or Else" campaign, encouraging fans to embrace the language before Season 2.

Duolingo and Netflix team up for the 'Learn Korean or Else' campaign inspired by Squid Game, including a K-Pop remix from the show.

Duolingo is adding over 40 keywords and phrases from Squid Game to its Korean course, enabling learners to connect even more closely with the series. By learning Korean, Squid Game fans can appreciate the renowned series on an entirely new level,

Squid Game Season 2 promos go all-in, from vending machines to ramen slurping, bringing the tension of the show into real-world, brand-powered moments to recreate the magic of its debut.

Duolingo saw a 40% increase of Korean learners after the first season of "Squid Game" was released. Red light, green owl — Duolingo has partnered with Netflix for a major cross promotional ...

Titled “Learn Korean or Else”, the campaign combines Duolingo’s humorous approach to promoting learning with the high-stakes energy of Netflix’s Squid Game to motivate fans to do their ...