Both agency and client focus on cost efficiency versus growth and effectiveness is "shocking," states the report, from ...

Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which ...

NEW YORK, April 14, 2025 (GLOBE NEWSWIRE) -- Blockgraph, the privacy-first data collaboration platform designed to fuel the future of connected TV advertising, and the American Association of ...

In a deal that marries two of the industry’s most effective and influential trade associations, the American Association of Advertising Agencies (4As) has acquired the Coalition for Healthcare ...

The Coalition for Healthcare Communication has been rebranded as 4As Health and remains a 4As subsidiary led by Jim Potter. The group will expand beyond its longtime advocacy work to offer members ...

4As president Andrew Lee (file pic) : The 4As would continue to nurture the conditions that allow such creativity to flourish, and champion the value of advertising agencies through the purposeful ...

NEW YORK, May 7, 2025 /PRNewswire/ -- The 4As (American Association of Advertising Agencies) is proud to announce the appointment of Justin Thomas-Copeland as its next Chief Executive Officer.

Industry experts: (from left) Ryusuke, Lee and Mun. Lee brings a wealth of experience to his new position, having previously served as the president of 4As for three terms (six years) and the group ...

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the ...