Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

Smartly and Amazon DSP integrate to streamline social and CTV campaigns with AI-driven creative and cross-channel measurement ...
Destination CRM

Smartly Integrates with Amazon DSP

Smartly has partnered with Amazon DSP to enable advertisers to extend their Smartly video campaigns to Amazon's premium connected TV inventory, including Prime Video and Fire TV, and third-party ...
AdExchanger

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year ...
Bizcommunity

New Netflix ads utilise Amazon shopping data

Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the ...
ExchangeWire

Shifts in Streaming: Competition, Collaboration, and Consolidation

We examine the latest shifts in the streaming landscape. How are major players working together to compete? The TV landscape ...

Marvell surges after 'solid' Q4, outlook; gets upgrade at BofA

Marvell Technology's (MRVL) stock surged on Friday after fourth-quarter results and outlook beat estimates, drawing bullish ...

Here’s how CTV can supercharge your retail strategy

CTV might be the missing piece in your retail strategy, says Ollie Shelton at Threepipe Reply. Deploying it can be simple… if ...

Netflix Launching Targeted Ad Capabilities Through Amazon, Yahoo Partnerships

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...