** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. ** In 2017, we saw the rise of the ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

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As they’re making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of choice for advertising-susceptible guys ages 18 to 24. And ...

Axe is centering its latest campaign around an influencer, leveraging Davidson as both dating wingman and giver of life advice. The idea is to help Gen Z men master their “rizz,” a popular slang term ...