The FIFA World Cup 2026 games are nearing and Michelob Ultra is making a serious play for beer-loving soccer fans. The nation’s #1 bestselling beer has unveiled “The Superior Match,” a big-budget ...

The beer will be sold at the Elicit Brewing Company in Fairfield and benefit Project Precious Rescue in Stamford.

U.S. beer sales slump as higher gas prices squeeze consumers, with convenience stores and high-fuel-cost states with ...

The Boston Beer Company, Inc. ( SAM) Goldman Sachs Global Staples Forum 2026 May 12, 2026 3:00 PM EDT Good afternoon, everyone. So thanks for joining us today. It's a pleasure to introduce the last ...

USMNT captain Christian Pulisic tells PEOPLE what it was like to kick it with Lionel Messi, Alex Morgan, and other soccer ...

USA TODAY chats with Billy Bob Thornton and exclusively reveals his new World Cup ad with Michelob Ultra. The commercial also ...

The beer-filled plastic hockey sticks have become a must-get at Grand Casino Arena: "Part drinkware, part souvenir, and all ...

Attendance is down across the UFL this season, even for the league-best Defenders. But D.C. diehards are still merrily pounding suds for their favorite spring football team. WASHINGTON — Evan Diaz is ...

The NCAA announced Thursday that it will expand its two March Madness tournaments by eight teams each next season, a move ...

Have you ever felt like advertisers were in your head? Well, ESPN’s NHL Stanley Cup Playoff coverage took that concept to the ...

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 ...

Forbes contributors publish independent expert analyses and insights. Uncorking wine and spirits adventures around the world. The global beer market is currently on a path of robust growth, with an ...