We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

Building a brand can feel like navigating uncharted waters ... But here’s the thing: at its core, branding isn’t about flashy logos or catchy slogans—it’s about connection.

Thanks to the quality of the product and diverse catalog of jackets, you are sure to find an Adidas jacket that fits nearly ...

When Apple dropped iOS 7 in 2013, it marked a sudden shift in direction from the detailed design language that had defined ...

BofA analysts, led by Ashley Wallace, said in the Thursday note that the retail trend of leaning toward subtle, logo-less designs has ... has boosted some big brands — including Hermès, which ...

The Leica SL3-S packs 24.6MP resolution, 6K open gate video, and a sensor that outpunches its Canon, Nikon and Lumix rivals ...

A historic rebrand of the Boy Scouts of America has been followed by a small uptick in young people joining what will now be ...

Graphic T-shirts and hoodies with logo flips show love to rap legend ... that’s both elevated and understated. The brand’s "less is more" philosophy is pushing the needle forward in Toronto ...

The iconic stag— proud and resolute— traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But the Hartford insurance company "s long-lived logo is now ...

The double C emblem of Chanel expresses “less is more” in the same way that Louis Vuitton’s logo conveys intricate details. Made by Gabrielle “Coco” Chanel herself in 1925, this symbol epitomises the ...

The department’s use of a Dogecoin logo, despite no official link ... What Happened: Trump’s speech, which detailed the need for a “brand-new Department of Government Efficiency,” led ...