Chennai: Britannia Industries Ltd has been penalised for failing to follow up on a consumer complaint about their Marie Gold biscuits. The case was filed by Muni Dhayanidhi from Surapet, who fell sick ...
It’s not every day that a legacy brand captures a moment to bring in product innovation. To honour Avani Lekhara’s gold win in shooting at the Paralympic Games, Britannia Marie Gold transformed its ...
This case study outlines the challenges faced by Britannia Marie Gold (BMG), a leading biscuit brand in India, due to category stagnation, increased competition, and the evolving needs of its primary ...
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