Netflix Quietly Lands Deal With NFL Before 2026 Season
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Netflix finalized a deal to stream the NFL Honors ceremony in 2027, the streaming service confirmed Wednesday. The league's annual awards event takes place during Super Bowl week and traditionally has aired on NFL Network as well as each year's Super Bowl rights partner.
Since 2012, the NFL Honors ceremony has aired every year on both NFL Network and its Super Bowl broadcast partner. The NFL season-end event, hosted by a celebrity, commemorates players and coaches with awards,
The NFL and Netflix just keep getting cozier and cozier. Back in 2024, Netflix and the NFL agreed to a three-year deal that allowed the streaming platform to broadcast Christmas Day games. That cost Netflix $75 million per game.
Netflix wants events, not a full-season package. It apparently wants the event that commemorates the best performers of the most recent full season. Ryan Glasspiegel of Front Office Sports reports that Netflix “is closing in on a deal” to stream the 2027 NFL Honors ceremony.
SAN FRANCISCO(AP) — When Jon Hamm first attended the NFL Honors, the league’s annual awards show was still finding its footing. It was a relatively new addition to Super Bowl week that had yet to fully define what it would become. Now, the Emmy-winning ...