Yabble’s AI image-based concept testing allows brands to gather rapid feedback from virtual audiences, helping assess designs, ads, and product ideas efficiently ...

Some fans may choose not to believe it, but McLaren's commitment to equality and fairness between its drivers is genuine. The question is whether it can survive the intensifying heat of competition ...

The yearly scholastic fitness test may help to combat the rising childhood obesity rate—but only if schools (and the government) make some changes.

For Chick-fil-A, Daybright is another step in exploring new territory. Under Red Wagon Ventures — named after a red wagon founder Truett Cathy used at age six to sell Coca-Cola — the chain has been ...

This month is the 75th anniversary of the Turing Test, which Alan Turing introduced to the world in his paper, “Computing Machinery and Intelligence”.

If you want the material you're studying to stick in your brain, you should try differentiating items in a list. It's called the Von Restorff method and here's how it works.

The Café Car runs on the Rock Island Line through October 2 and will later be parked at LaSalle Street Station for a day of viewing. From there, it heads across BNSF, Milwaukee District North and West ...

General Motors has revealed a series of new all-electric design studies created exclusively for the reimagined Test Track attraction at Walt Disney World’s Epcot theme park. One of the new concepts is ...

“We could test some really wild ideas that we wouldn’t usually pay a traditional surveyor to do,” said Yasmeen Cohen, global product strategy lead at Mars Wrigley, during a live demo of synthetic ...