Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout ...

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In a statement published Jan. 16, the agency stated that 20 different Zyn nicotine pouch products can now be marketed to adults ages 21 and over.That doesn't mean the pouches are now "FDA approved ...

In a campaign brief obtained by WIRED, Solare Global, a marketing agency based in New York City, pitched creators on making sponsored posts for RedNote featuring videos of themselves telling their ...

Four people were killed in a multi-vehicle collision on the N4 between Nelsville and the Karino interchange in Mbombela earlier this morning, February 10. The collision involved a bakkie and two ...

Energy company, Oando Plc, has announced a 45% increase in its revenue, which hit N4.1tn at the end of 2024 compared to N2.9tn in the previous year. This was revealed in its Unaudited Interim ...

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The Jigawa State Government has approved the sum of N4,836,546,000.00 for this year’s Ramadan Feeding Programme in the state. This was announced by the State Commissioner of Information ...

The appetite of Nigerian investors for Mutual Funds has surged with its total asset under management increasing by 80.8% Year on Year, YoY, to N4.1 trillion on January 24, 2025 from N2.3 trillion ...