Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and relevant emails, ...

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Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...