Guerrilla marketing is the art and science of breaking conventional marketing rules, bypassing traditional outlets and using uncommon sense to reach people with marketing messages. Viral marketing can ...

In today's over-advertised world, it should be harder than ever to reach new clients. But according to best-selling author Jay Conrad Levinson, there has never been a better – or cheaper – time to ...

It’s nice to have fat marketing budgets, but sometimes more can be accomplished with creativity. A sneak attack. A clever campaign riding the coattails of a public event. When guerrilla marketing ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

The concept of guerrilla marketing has become wrongly synonymous over the years with large companies orchestrating big stunts and putting videos online with the hopes that they’ll go viral. That’s ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all been there before. No matter where you live, everyone has experienced a traffic jam, and amid fumes of frustration, glanced ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

Some people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla marketing, columnist Marcus Miller shows how great ...

"Game publishing is the same as any other business," opened Vladimir Funtikov co-founder of Drag Racingdeveloper Creative Mobile during his talk at this year's Casual Connect Europe in Amsterdam. "The ...