In Finland, saunas have long been a way of life. But getting hot and sweaty is growing in popularity elsewhere.
Asia-Pacific is experiencing rapid spa market expansion, fueled by rising incomes and tourism. China’s hot-spring resorts and ...
According to Mordor Intelligence, the spa market size is valued at USD 155.25 billion in 2025 and is expected to grow to USD 211.71 billion ...
Travel + Leisure on MSN
This Destination Is Getting a Pop-up 'Sauna City' This Winter—Complete With Cold Plunges, Live Music, and Nordic Food
The two-day event will bring wood-fired saunas, ice baths, live music, and Nordic cuisine to the city’s waterfront.
It hisses and steams, and the first drops form on her skin.Eda Verooja is Estonia's most famous smoke sauna master. Her smoke sauna is over 100 years old. Situated on a small lake on her Mooska farm, ...
FASHION Magazine on MSN
Soak It In: The Global Bathing Boom Is Here
In a world where we’re all a little tapped out—overworked, overstimulated and endlessly glued to screens—a quieter ritual is making a comeback. One rooted not in trend cycles or tech but in touch: the ...
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