The next time you get a trophy on a smartphone app, it might not be from a game. Gamification has spread into all kinds of ...

Everything’s a bet ⁠now, with ​predictions, stocks and lotteries ​providing addictive dopamine hits. The $170 bln of ​US ...

Engaging commercial drivers through mobile app gamification significantly boosts fuel efficiency and safety while slashing fuel costs, according to a new study from Lightfoot.

A NORTH Berwick couple have launched a new reading app designed to give young book lovers access to a digital library free ...

While design is crucial to make prosthetics or robot pants people actually want to wear, lessons from loyalty programs could ...

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

Duolingo posts robust profits and growth, while Zeta Global leverages AI for enterprise marketing, but each faces distinct ...

Prediction markets are the revenue layer most operators haven’t deployed yet. Built on event-based betting mechanics that sit ...

The discussion loads responsibility onto parents, ignoring calls from parents and caregivers to help them help their kids ...

Here is a look at Thursday’s business headlines with Jane King, who has the latest on bad habits possibly caused by nutrition ...