Guy Fieri had to spend considerably more time working on Bosch's new Super Bowl commercial than he does on the short-order ...

We're still weeks away from Super Bowl LX, but a few of the highly anticipated commercials have already been unveiled.

The celebrity chef posted a video last week wearing a basic shirt, and with his frosted tips swapped with a normal head of hair. But it's all part of a big game ad for Bosch.

Fieri explained his new look is for an upcoming Super Bowl commercial for Bosch, in which he has become "just a guy." ...

The Food Network star's photo wasn't AI after all.