Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three little letters (and a lot of prestige) out of the Max streaming brand.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Discovery, the parent company of HBO's streaming service known for popular shows from "The Last of Us" to "Game of Thrones," announced May 14 that it's reverting the service's moniker from "Max" back ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

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Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...