What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

How many meetings?' Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back HBO, the brand that represents the ...

Ahead the company’s upfront presentation in New York at Madison Square Garden on Wednesday, WBD president and CEO David Zaslav said the name will change once again … back to HBO Max.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...