Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's ...

It's Hellmann's sixth consecutive year in the Super Bowl commercial lineup. Last year, the brand had one of the most successful campaigns in the USA TODAY Ad Meter ratings, a top-10 spot that put a ...

Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked e ...

From Hellmann’s turning a stadium singalong into sandwich theater to Alexa leaning into tech fear and Michelob ULTRA heading uphill, this week’s ads found humor in competition, convenience and ...

A raw ingredient turns a freezer staple into a one-bite snack.

The celebrities were everywhere. So was AI. From Hellmann’s mayonnaise to Kendall Jenner, the best and worst of the 2026 ...

“We can’t ignore the absurdity in the ads this year,” says Erin Sarro, a creative director at Two Tango Collaborative, an ...

It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, ...

Consumer companies slid amid housing-market fears. Used-home sales fell 8.4% in January, the biggest monthly decline since February 2022, after snowstorms and low consumer confidence slowed a housing ...