Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

After introducing its AI shopping assistant Rufus in the Amazon Shopping app earlier this year, Amazon is now rolling the feature out to all customers in the US. As the company explained in February, ...

Shopping experts say using some of Amazon's AI tools could cut your shopping time and save you money by searching for you.

Voice assistants have become essential for hands-free convenience, and GM vehicle owners can now take advantage of Amazon Alexa integration through OnStar. This feature adds functionality to ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...