Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a ChatGPT-like interface that can generate campaign planning ideas.

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and ...

In a divided country with rival teams, the underwhelmed reaction to these ads was a rare moment of national unity. The 2026 Super Bowl will be remembered as the "AI Bowl," with audiences waiting for ...

Many Super Bowl 60 ads are already online, along with teasers for commercials that will be unveiled during the NFL championship on Feb. 8.

A survey of CMOs, network execs, media buyers, agents and talent, are painting a picture of what to expect between plays during this year's Big Game - and the economics behind the ads.

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

Fans were excited to see Biegel sharing recipes again after The Kitchen ended it’s decade-plus run on Food Network in ...

A former ‘Beat Bobby Flay’ judge shares what it was like facing Bobby Flay in the studio on one of the rare occasions when he lost.

iSpot, a cross-platform TV ad measurement and attribution company, on Tuesday announced the launch of iSpot Sage, an agentic AI-powered platform designed to automate and deepen insights into video ...