The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

Lays is giving its classic chips a makeover, focusing on natural ingredients and a new logo, as they aim for a more authentic ...

The chip brand is building unto its story rather than stripping it to parts.

Lay’s announces its largest brand redesign, introducing new packaging, while emphasizing that its chips are made with real potatoes.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the "largest brand redesign in Lay’s nearly 100-year ...

INDIANAPOLIS (WISH) — Here’s a look at Friday’s business headlines with Jane King, who has the latest on tariffs and holiday décor, longer shopping hours at Sam’s Club, and rebranding for Lay’s potato ...

Lay's will remove artificial flavors and colors from all of its core US products by the end of 2025, parent company PepsiCo announced on Thursday, Oct. 9. The brand is also tweaking its logo and the ...

The world's top potato chip brand is removing artificial additives as it undergoes its largest redesign in nearly 100 years. Lay's will remove artificial flavors and colors from all of its core US ...