Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...