IRVING, Tx. (WBOY) — Big 12 Media Days kicked off its 2026 session on Tuesday with a monster-sized announcement from Big 12 ...

The Big 12 Conference has announced a new partnership with Monster Energy, which will bring in revenue but also new uniform ...

Dozens of colleges are putting ads on their fields and uniforms. The Tigers could be next, according to a top athletics ...

The Culver's logo will be on Wisconsin's football, men's basketball and men's hockey jerseys as part of an expanded sponsorship deal.

Monster Energy had been the Big 12's official energy drink partner and is the title sponsor for the conference's football and ...

Officials said GW's 20 varsity teams will begin wearing a patch featuring Foggy Bottom-based Vanda Pharmaceuticals' logo ...

The Big 12 announced a multiyear partnership with Monster Energy. The agreement includes cobranded jersey patches and ...

The upcoming 2026 regular season will mark the 60th anniversary of the New Orleans Saints' founding, and the team is marking the occasion with a new jersey patch worn on this year's uniforms. With ...

The Golden State Warriors inked a record-breaking endorsement deal Thursday with technology company IREN.

England captain Harry Kane was seen wearing a special patch on his England shirt - why are they there and who else gets to wear them?

What company would you be OK seeing on the Gamecocks' uniforms?

This deal could be a masterstroke, but investors need more clarity on the company's direction.