Americans are drinking more coffee than they have in decades. But fewer of them are getting it from Starbucks. The company ...

Americans are drinking more coffee than they have in decades. The company that revolutionized U.S. coffee culture remains America's biggest player, with nearly 17,000 U.S. stores and plans to open ...

Starbucks’ shares shot up when Brian Niccol was named as its new boss in the summer of 2024. More than a year later, for all ...

Starbucks is developing an AI ordering companion to help customers discover drinks through prompts, while supporting baristas ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for ...

Starbucks revolutionized U.S. coffee culture. But it’s facing unprecedented competition, which will make it harder to win back customers it has lost. In addition to rivals like Dunkin', it's facing ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system ...

Discover how to make three irresistible fall coffee drinks at home with this step-by-step tutorial, inspired by popular ...

Most of the coffee chain’s customers still come into its shops, even if they have no intention of sticking around. That ...