NEW YORK (Reuters) -Activist investor Jana Partners owns a 9% stake in Six Flags Entertainment and has teamed up with football star Travis Kelce to push the theme park operator to improve marketing ...

Taylor Swift could lead a master class in modern marketing. She has expertise that most brands would love to harness — and ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Nikki and Mike Ashkar turned a family cinnamon bun recipe into a million-dollar business with their edgy, quirky, authentic ...

Ajda Pekkan gets award following talk about her artistic journey, personal brand values, intersection of art and marketing in a changing world at Global Marketing Summit 2025 in Istanbul - Anadolu Aja ...

President Donald Trump made his money by slapping his name on hotels and products. Now he’s doing the same thing to the US government.

A newly-created firm called Show Faith by Works is embarking on a “geofencing” campaign to target Christian churches and colleges across the American Southwest with pro-Israel advertisements. The ...

Nano influencers are often seen as regular people and their theme is focused on a specific niche market. Emily’s best month ...

David Kleppinger, chair of Penn State's Board of Trustees, and vice chair Rick Sokolov signed the statement, which referenced ...

The NIL School from Influential Athlete is a new platform for female athletes and their parents to learn how to navigate and ...

Does it feel like entertainment, advertising and social media are switching back to a straight man’s fantasy? The trend could ...

Ramesh Narayan, one of India's most respected figures in the advertising and marketing community, has been selected as the winner in the Individual Leader category of the Asian Federation of ...