Breathing new life into an old marketing symbol has often helped weakened companies boost sales — a trend that appliance maker Maytag and retailer Kmart are hoping can happen again. Both companies ...
ICON XR Studios harnesses XR and data to redefine brand engagement, offering unparalleled immersive experiences in today's digital realm. ICON XR Studios isn't just a new name—it's our commitment to ...
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director ...
Airbnb has reentered the Experiences space with the launch of Icons. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko discuss its prospects. Airbnb recently launched a new category of ...
NASHVILLE, Tenn.—Roy Spence, a Texas marketing icon who has helped grow some of the world's most successful brands, will deliver his message of “purpose-driven branding” as keynote speaker at this ...
Knowing how to use social media icons when designing Business Cards is can provide a stepping stone to securing business from new contacts. Digital Journal heard from experts at Solo Press. To aid ...
Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap! Singapore ...
The Dendy Icon Group has appointed former NBCUniversal marketer Natascha Rey-Barry as the company’s new head of group marketing. Rey-Barry will be leading the overall marketing, communications and ...
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