Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

But McDonald’s has other reasons for the reboot. The Snack Wrap’s lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps’ ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

On Monday, Popeyes debuted three varieties of its new Chicken Wraps, which consist of chicken tenders, lettuce, shredded ...

On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the ...

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and ...