If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse discontinued the item in the U.S., customers have continued to order it at d ...

According to a report in the New York Times, some Generation Z diners have a similar nostalgic connection to casual dining restaurants — a different category than quick service restaurants like ...

Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

If McDonald’s ever doubted it needed to bring back the Snack Wrap, consider this: Nine years after the fast-food powerhouse discontinued the item in the U.S., customers have continued to order it at ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

With our new Chicken Wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.