NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

Thunder vs. Rockets peaked at 7.1 million viewers. The post NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010 ...

The Oklahoma City Thunder and the Golden State Warriors weren’t the only winners of this year’s NBA tip-off. Airing its first ...

The NBA on NBC made its triumphant return on Tuesday night with a season opening doubleheader. And viewers showed up in a big way. According to NBC, the network drew an average of 5.9 million viewers ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

Ernie Johnson, Kenny Smith, Charles Barkley and Shaquille O’Neal were as entertaining as ever during their first show of the season.

The NBA returned to NBC with the Thunder taking on the Rockets and the Lakers hosting the Warriors. The night was a huge ...

NBC’s bet on the NBA is paying off, with Tuesday scoring the biggest tip-off doubleheader the league has seen in 15 years.