NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The NBA’s return to NBC is part of an 11-year, $76 billion rights package spread across ESPN/ABC, NBC/Peacock and Amazon’s ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...

The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, marking the most-watched October ...

Thunder vs. Rockets peaked at 7.1 million viewers. The post NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010 ...

The Oklahoma City Thunder and the Golden State Warriors weren’t the only winners of this year’s NBA tip-off. Airing its first ...

The NBA on NBC made its triumphant return on Tuesday night with a season opening doubleheader. And viewers showed up in a big way. According to NBC, the network drew an average of 5.9 million viewers ...

Charles Barkley, Kenny Smith, Shaquille O'Neal and Ernie Johnson premiered on ESPN ahead of a doubleheader Wednesday with ...

NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...

The NBA returned to NBC's airwaves for the first time in 23 years on Tuesday night and made an immediate impression on basketball fans, who have ...

The NBA returned to NBC with the Thunder taking on the Rockets and the Lakers hosting the Warriors. The night was a huge ...

The NBA has officially taken over control of NBA TV from TNT Sports, according to Austin Karp of Sports Business Journal. The league will now handle all programming, with original content set to ...