New companies are laser focused on changing the women's athletic footwear landscape. The post Breaking the Mold: The Brands ...

Nike will soon drop Mercurial Vapor 16 Pro "Neon" cleats. The company takes inspiration from the popular Air Max 95 "Neon" sneakers released in?. Retro designs merged with contemporary soccer tech ...

Shashwat Das of Almond Branding explores how pink packaging for men navigates the fine line between breaking stereotypes and ...

he collaborated with Nike's Eric Avar to introduce the low-top Nike Zoom Kobe IV, inspired by soccer cleats. This design was a departure from traditional high-top basketball shoes, offering ...

“I have full faith in the club’s vision and its potential to make a profound impact within and beyond women’s soccer ... with Nike to provide cleats for Bay FC, as well as ...

Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.

Set to debut when the Matilda’s take on Japan in the SheBelieves Cup, Nike and Football Australia have unveiled the 2025 Australian National Football Team Collection, designed by renowned ... to 2026 ...

Adidas, which has been gaining market share while main rival Nike struggles ... Footwear like the Samba and Gazelle, as well as soccer cleats and running shoes, have been driving sales, but ...

What comes to mind when you think about sportswear? Is it the smoothness of running shoes or the convenience of your favourite gym shorts? Or maybe those famous logos let you know at a glance which ...