Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...
Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...
The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more than ...
Many entrepreneurs gravitate to lists – writing their own as well as reading those compiled by others. Lists can bring order to chaos, clarity to confusion, and calm to anxiety. Sometimes, they can ...
Tricia Cariffe had dreamt about starting a baking business for years before she finally opened her own kitchen space in March. Then she scored a spot at Vista Farmers' Market in San Diego, and a month ...
A Columbus entrepreneur who started his container-production business from scratch in 1975 is selling it for $100 million. Bob Haddad Sr., founder of Columbus Container Inc., has reached an agreement ...
Entrepreneur Melvin R. Berlin’s drive and determination led him to found and build two Chicago manufacturing firms, Berlin Metals and Berlin Packaging. “He had a very strong merchant mentality and was ...