Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Gen-Z sees Pinterest as a distinct destination from other social media apps, valuing it for its inspirational and discovery-focused nature. This demographic is drawn to Pinterest’s visual search ...

Generation Z and millennials define themselves as "tech-savvy." Pinterest is their space for planning projects: 3D printer ...

Pinterest capturing Gen Z. The strategy has resonated particularly well with Gen Z users. “If you ask a Gen Z user, ‘Why do you go to Pinterest?’ there’s two things they’ll reliably tell ...

Social commerce platforms for Gen Z include Instagram, TikTok and Pinterest. In fact, the hashtag #tiktokmademebuyit has upwards of 2.3 billion views on TikTok, and #amazonfinds has more than 6.7 ...

Pinterest searches among users in the Gen Z demographic are up 96% year-over-year. In particular, the company reports “skyrocketing” searches for vacations, clothes, and home renovations.

Gen Z uses Pinterest for fashion inspiration, and several brands have caught on. Founders of an internet fashion label called Jaded London regularly check Pinterest to predict trends for under 25 ...

L’Oreal brands including Maybelline have seen success from upping their investments in Pinterest in order to reach Gen Z, according to details shared by the social media platform. Maybelline’s ...

Gen Z is Pinterest's largest and fastest-growing user base, says CEO.Patrick T. Fallon/AFP via Getty Images "Pinterest is where Gen Z goes to shop," CEO Bill Ready said on Pinterest's Q1 earnings ...

And for many brands, a target audience would be Gen Z since people in that group are digital natives. Their buying power is estimated to reach $143 billion in the U.S. alone by 2023, thus creating ...

Gen Z relies on Google 25% less than Gen X for their searches. Also, influencers are the main way Gen Z discovers products , signaling that brands must rethink their search and media strategies to ...