Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

MUMBAI: Every growth story needs a new lead, and Animmoov has found its next one. Animmoov Digital Media has strengthened its leadership team in India with the appointment of Arun Anilkumar as Country ...

The gold retail giant has elevated its digital lead to oversee global marketing strategies and drive cross-functional ...

Gandharv Sachdeva concludes his impactful tenure at Hybrid AdTech India, enhancing the company's digital advertising presence and innovation in the market.

Chiquita announced the launch of a new brand video commemorating the United States' 250th anniversary. Timed to the Fourth of ...

A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

While the Middle East continues to emerge as a digital advertising powerhouse, its brand safety strategies have not kept pace ...

Vlad Tenev spoke about the potential of AI agents in trading in an interview with CNBC.

As India's TV industry faces a BARC ratings blackout, experts debate if a unified measurement currency is still viable amidst ...

Collins won re-election and that was that, until her Democratic opponent for Senate this year, Graham Platner, brought it up ...

Paddlecraft fatalities are not complex casualties. They are preventable, and the Coast Guard Auxiliary’s AUXPAD program may be the most underutilized tool for addressing them.

Agencies that combine deep data intelligence with connected planning will be best placed to help clients identify where ...