The traditional funnel breaks down because too many firms keep pushing for interest before they've shown real understanding.

AI agents are moving beyond assisting with purchases to making them, raising new questions about trust, marketing, procurement, and customer experience in both B2C and B2B commerce. As AI takes a more ...

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best ...

Adaptation is a necessity—in life and in business. For instance, specially tailored marketing efforts prove more effective at addressing customers at each unique stage of the buyer journey. Online ads ...

The traditional distance between fashion inspiration and the final transaction has evaporated. In a dramatic shift for the industry, social media platforms have moved from digital lookbooks into ...

U.S. envoys sent to Paris to conclude a modest deal to solve a pressing problem instead struck a historic agreement that set the United States on the road to becoming a world power. A map of the ...

During last week’s Facebook earnings call COO Sheryl Sandberg argued that the company could and would compete for marketing dollars “throughout the entire marketing funnel.” That is, from branding and ...

Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more. Struggling to show ROI for your PPC campaigns? Here's how ...

TVB, the trade association of America’s local broadcast television industry, has released findings from its 2026 Purchase Funnel Study which found that TV continues to play a key role in creating ...

Despite years of predictions that television would fade into the media sunset, a new study suggests the medium still has a starring role in how consumers discover products and decide what to buy.

Feb. 20 is the first "funnel" deadline of the legislative session. Bills that don't pass a committee by then are done for the year (in most cases. More on that in a bit). March 20 is the second ...

REVIEW AND APPROVE THE TRAINING MATERIAL EVERY THREE YEARS. NEW TONIGHT A BILL RAISING THE TAX ON TOBACCO PRODUCTS IS ADVANCING AT THE STATE HOUSE. UNDER THE BILL, THE TAX ON A PACK OF CIGARETTES ...