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Use of low-cost e-commerce giants Temu and Shein has slowed significantly in the key U.S. market amid President Donald ...
In May, Temu's U.S. ad spend fell 95% year-on-year while Shein's was down 70%. "Temu and Shein's decline in US ad spend was also noticeable in April, as spend decreased by 40% and 65% YoY ...
Shein also suffered a steep decline in US spending growth, cooling from 30% at the start of April to just 20% at the end. That spending slowdown is no coincidence. In early April, Trump killed a ...
In May, Temu’s U.S. ad spend fell 95% year-on-year while Shein’s was down 70%. “Temu and Shein’s decline in U.S. ad spend was also noticeable in April, as spend decreased by 40% and 65% ...
Use of low-cost e-commerce giants Temu and Shein has slowed significantly in the key U.S. market amid President Donald Trump's tariffs on Chinese imports and the closure of the de minimis loophole ...