Temu and Shein have pulled back on U.S. advertising spend over recent months since the Trump administration’s tariff ...

In May, Temu's U.S. ad spend fell 95% year-on-year while Shein's was down 70%. "Temu and Shein's decline in US ad spend was also noticeable in April, as spend decreased by 40% and 65% YoY ...

Use of low-cost e-commerce giants Temu and Shein has slowed significantly in the key U.S. market amid President Donald Trump's tariffs on Chinese imports and the closure of the de minimis loophole ...