With holiday shopping on the horizon, we spoke with analysts and toy brands to understand what American parents should expect ...

Bad news for toymakers, as Santa’s sleigh looks like it will be a little less full than normal. Retail giant Target ($TGT) ...

Toys R Us announced its opening more toy stores ahead of the holidays across the United States, including a flagship store on ...

Bullseye's Top Toys List features the hottest toys of the season from brands like Disney, FAO Schwarz, LEGO, Mattel and more, starting at $5 The retailer's toy assortment features thousands of toys ...

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

The Amazon Holiday Kids Gift Book, which has hit mailboxes months ahead of Christmas, has become the modern child's wish book ...

The top portion of the Chicken Drummie is crinkly and squeaky, while the rest of the toy, made of polyester fabric, is ...

The Amazon Holiday Kids Gift Book, which just recently hit mailboxes months ahead of Christmas, has become the modern child’s wish book — a glossy stand-in for the toy store aisles their parents once ...

Target Circle Week is scheduled to run from Sunday, October 5, through Saturday, October 11. Shoppers can find deals on a variety of items including electronics, home goods, and apparel. A Target ...