Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

Here are AI strategies that fail to deliver long-term value and share lessons to help business leaders avoid making the same ...

Tests of large language models reveal that they can behave in deceptive and potentially harmful ways. What does this mean for ...

Most AI projects never scale. MIT's Paul McDonagh-Smith explains why culture, governance and leadership, not technology, ...

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay ...