Instacart (CART) introduced the Consumer Insights Portal or CIP, a new software platform for brands to access Instacart’s first-party grocery shopping data in real time. Built on daily activity from ...

Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Instacart has introduced the Consumer Insights Portal (CIP), a software platform for brands to access its grocery shopping ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Consumer loyalty isn’t as easy to maintain as it was before, with social algorithms dictating visibility, and most startups are still chasing clicks.

Despite AI’s vast potential, a fundamental issue is holding it back; it's called WEIRD data, and it’s a challenge the research industry is uniquely positioned to solve.

When, how, and at what age are consumers most comfortable using the AI-based tech? A new study helps insurers answer those questions.