How Fortune Foods used content drops and gamified contests using AI tools to amplify its campaign during Ganesh Chaturthi.

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit TV show Wednesday, saying that “screen ...

Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more ...

Brands that weave cultural understanding into their core and consistently demonstrate this approach transform trust into ...

Tourism Western Australia (WA) has successfully concluded its largest-ever marketing campaign in India, combining trade, media, consumer platforms, and government engagement in a promotional drive ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

American Eagle Outfitters, Inc. remains a sell despite stock surge, as fundamentals do not justify current valuation. Learn ...

LeBron James’ teaser video titled ‘The Second Decision’ sparked massive online buzz about his retirement, but fans were left ...

RAKEZ’s Ahmad Numan reveals the hidden business-to-machine (B2M) strategy reshaping marketing in an era ruled by algorithms ...

Execs from Variety, Panera and Digitas, plus creator Nicky Campbell will speak on the “Leveraging Moments to Create Moments” ...

Holly Martin, a Newcastle-based marketing agency that’s grown from a one-person laptop operation into a full-service firm ...

Fashion retailer Witchery has unveiled a campaign celebrating on-trend, wearable fashion and personal style with actress ...