Indeed, some team leads are more willingly adopting the slogan and are offering up their teams to be re-purposed, while ...

Instead, it exists as internal wiring. When internal design and external expectation become aligned, then companies perform ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - ...

When movements let their messages be watered down, they risk the erosion of their ideas in popular consciousness.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

In Kentucky basketball speak, “MP4T” translates to “make plays for teammates.” It’s been a rallying cry of this UK basketball ...

"Determination Over Negativity” isn’t just the theme for Donovan Mitchell’s signature shoe. It's a way of life that ...

So, "settled science" does not mean we know something with absolute certainty, but that the weight of evidence is heavily in ...

Foreign policy rhetoric has an instrumental purpose. It's important to remember that state’s interests evolve and rhetoric often outlives its policy usefulness. | Latest News India ...

Former Nike marketers Sanja Komljenovic and Ramonita Smith spoke about the importance of storytelling at the Inc. 5000 ...

Trump has called countless people mean names, such as referring to Rep. Alexandria Ocasio-Cortez (D-N.Y.) as “dumb” and ...

Why isn't Mikie Sherrill, the Democratic candidate for New Jersey governor, running away with the race? She needs better ...