In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

On Wednesday, the Tennessee Vols announced that the program is switching apparel providers. For the last decade, Nike has been the official apparel provider for Tennessee athletics. That partnership will end when the Vols switch to Adidas beginning July 1,