Using DeepSeek's AI models and integrating them into its hardware aligns well with Apple’s strategy and keeps the company ...

Apple Intelligence now features Image Playground, Genmoji, Writing Tools enhancements, seamless support for ChatGPT, and ...

With all the rapid advancements in technology and the race to be the next global disruptor through AI technology, Omar ...

Reuters.com is your online source for the latest news stories and current events, ensuring our readers up to date with any ...

Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple's latest earnings were a mixed bag, with slipping iPhone sales countered by rising revenue. Reporting after the bell ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

Apple's latest iPhones are flying off the shelves in some markets, and not in others. Apple CEO Tim Cook says this all comes down to where Apple Intelligence is available, and where it isn't.