The actress posted an array of photos on Instagram where she hung out with loved ones while wearing a white tee and jeans ...

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney still loves a pair of blue jeans. The actress, 27, took to Instagram on Friday, August 15, to share photos of ...

A headline stating that WNBA player Angel Reese supposedly claimed that she would boycott American Eagle over Sydney ...

ALBAWABA - Sydney Sweeney is really into blue jeans right now.The 27-year-old actor shared several Instagram photos of ...

Sydney Sweeney's American Eagle jeans ad has triggered a debate. A poll reveals partisan and gender splits in reactions.

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot about the current political climate.

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

The top viral moments of 2025 so far include the Coldplay kiss cam video, American Eagle's controversial jeans ad and the ongoing Labubu pandemonium.

Sydney Sweeney returned to Instagram to promote her new movie 'Americana,' following her American Eagles jeans ad controversy late last month ...