Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

A prominent conservative Catholic advocacy group is calling on Apple TV to take down an episode of one of its TV shows that ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Tim Cook and Lewis Hamilton are on top of the ... its expansion over the past half-dozen years of making movies and TV shows. Apple is banking on Kosinski and the team behind 2022’s hit ...

Apple's WWDC 2025 is set to begin tonight, highlighted by Tim Cook's keynote. The event will showcase the latest software ...

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service. Read for more.