Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

Xbox Cloud Gaming is coming to some LG TVs “later this year,” Microsoft and LG announced at CES 2025. When the feature is available, if you have an Xbox Game Pass Ultimate subscription, you’ll be able to stream games from the Xbox Game Pass library and select titles that you already own from the LG Gaming Portal.

LG and Xbox have announced that they're bringing Xbox Cloud Gaming to LG smart TVs via the tech company's new Gaming Portal service.

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

It’s teaming up with LG’s television division to prove it, announcing a partnership that will bring Xbox games, via Microsoft’s cloud gaming platform, to select LG TVs. That’s in addition to some Samsung TVs that already support the service, plus Apple, Amazon Fire and Android devices that can tap into cloud gaming via their respective Xbox apps.

With the tech convention extravaganza that is CES 2025 going on in Las Vegas this week, Microsoft and LG announced a new collaboration. In the coming year, LG will begin integrating Xbox Cloud Gaming into its new LG Smart TVs, allowing Game Pass Ultimate subscribers to access their favorite Xbox games via Microsoft’s cloud-based streaming services.

Xbox is ringing in the new year by taking yet another step toward its promise of making everything an Xbox: by announcing it will add the Xbox app to LG TVs later this year.