NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

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NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fu ...

While some industry observers may ask opening why Upfront Week persists, one thing is for certain: NBCUniversal likely has no ...

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The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

NBCUniversal announced Tuesday it has concluded its 2025-26 upfront negotiation cycle, reporting the highest ad ... Read More ...