The former Scripps and Publicis Groupe executive will oversee the company’s data governance, drive currency adoption efforts, and develop tailored measurement playbooks for a variety of customers. The ...

Comscore (SCOR) announced the appointment of strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of ...

RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and ...

RESTON, VA – comScore , Inc. (NASDAQ:SCOR), a leader in measuring the digital world, announced today that Chief Innovation ...

Comscore has appointed ad and media industry veteran Frank Friedman as its Chief Data and Analytics Officer and Head of ...

Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric StrategiesNEW YORK, Jan. 21, 2025 ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

The cross-platform tool, called Comscore Content Measurement, provides content owners and creators with access to media ...

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Former Comscore CRO Carol Hinnant has joined the Board of Directors of media performance analytics specialist MediaBrain. MediaBrain co-founder and CEO states: 'Carol's multi-decade media career ...

FOX News finished 2024 as the top news brand with multiplatform views and minutes while seeing yearly growth across all ...